If you just released a book of your very own, the first thing that usually comes to mind is how to make it sell. This is because the book marketing process is by far the most volatile aspect of the book publishing process. This is because there is no way of knowing whether your book will sell or not. So you are technically taking a gamble. So before you set out and market your book, you should have a plan. That way you could enhance your chances of success. Here are 5 highly effective tips on how to make your books sell.
1. Start as early as possible
The book marketing is a very competitive arena, and if you leave your book marketing to the last minute you may find yourself floundering in the long run. So before you even release your book, you should already start the book marketing process as early as possible. That way, once you do release your book, you will already have a fan base waiting for your work.
2. Know your target market
Aside from starting the book marketing process as early as possible, you should also identify your target market. By knowing your target market you will know how to sell your book. You can pattern your writing style after their preferences. You should also pattern your book marketing campaign according to their likes and dislikes. Knowing your target market will also help you narrow down the demographics that you will market your book to.
3. Stake out your competition
It always pays to stake out your competition before you start the book marketing process. This is because your competition could affect your chances of selling your book. And if you don’t know who you are competing against, you may get overshadowed by them in the process. So do your research. Check the book market. Are there any authors that you would consider as competition? These authors can be established or newbies. By knowing your competition, you will be able to avoid tropes and clichés and create truly original work.
4. Have your book reviewed
One way to get your book noticed by the public, is to have your book reviewed. This is because book reviews serve as a form of social affirmation for potential readers. So before you release your book, you should have your book reviewed. It could be done by family and friends. But if you want your book to be noticed by potential readers, you should strive to have your book reviewed by more established writers. Although there is a chance that you will get a negative review, the risk is still worth it if you can get a positive book review.
5. Have a great book marketing platform
If you want your book marketing do well, your book must be as visible to readers as possible. And one of the best ways to do this is to create a great book marketing platform. Create an author blog for yourself. By having an author blog, you will be able to show examples of your work to potential readers. You will also be able to keep in touch with other writers and create a fan base in the process.